Recently we were commissioned by Carphone Warehouse to create a brand new scent designed to extend that ‘new phone feeling’ far beyond the day you buy a new phone.


The fragrance called ‘Unboxed’ is now available in more than 120 Carphone Warehouse stores. Twenty-five stores, including London’s Oxford Street and Manchester’s Trafford Centre, will be giving away ‘Unboxed’ room fragrance atomisers to the first customers who purchase a new phone, while a further 100 stores around the country, including Bristol, Belfast and Edinburgh, will be giving out tester cards imbued with the unforgettable fragrance of ‘Unboxed’.

Design In Scent and Carphone Warehouse

‘Unboxed takes those who encounter it on an extraordinary journey into how we feel when unwrapping a brand new phone’

“Unboxed’ takes those who encounter it on an extraordinary journey into how we feel when unwrapping a brand new phone. Opening with sharp and addictive industrial top notes, Unboxed’s luxurious heart notes of cedar wood and frankincense then come alive to kindle a feeling of exclusivity and sophistication. The deep musky base notes smooth out the industrial tones, creating a chic and elegant composition.


Follow us on Instagram and Facebook to hear more about this exciting project – @designinscent

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